Brand

Auteur Sportif

Auteur Sportif is a lifestyle running brand created by Matt Trappe in 2024. In his account, the brand speaks to runners whose reasons for running extend beyond performance.

1 TUM report · Published coverage below

Publication history

Coverage over time

1 editorial issue

Distinct issues per publication month. Each issue counts once.

Jul 2024Peak 1Nov 2026

Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓

In The Ultra Minute

Newest first

November 27, 2024Published in TUM

Trappe’s film about Lucrezi’s candidacy

Matt Trappe released The Candidate about Gina Lucrezi’s path from founding Trail Sisters to running for CountyCommissioner. TUM also identified Trappe with AMatterOfBrand and the newly launched Auteur Sportif. This proves no election result or present office.

Read full TUM issue

Sources & notes

Coverage details

November 2024 launch context: TUM identified Trappe with the newly launched running brandFilm credit and brand launch are distinct from Lucrezi’s election outcome.Source

Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.

Public background sources checked October 30, 2026. The selection contains 127 published issues.

iRunFar / Matt Trappe interview Interview published July 10, 2025; exact publication timestamp unknown · Checked Oct 30, 2026

Interface icons: Lucide · ISC license.

Public background & sources Checked October 30, 2026

Background context from one original public source. TUM’s dated reporting appears below.

This is a limited background snapshot, checked October 30, 2026. Source publication dates and event dates are shown separately.

Links preserved from TUM coverage

Published TUM issueThe Ultra Minute · 2024-11-27
Published article, 2024-11-27T22:16:32.288Z. Public original captured at 2026-10-30T08:39:44.973Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Public source linked by TUMopen.substack.com · linked in 2026-07-03
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMopen.substack.com · linked in 2024-11-27
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMauteursportif.com · linked in 2024-11-27
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMyoutu.be · linked in 2024-11-27
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMyoutu.be · linked in 2024-11-27
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.

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