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Event

Chipotle Challenge

The Chipotle Challenge is a branded Strava segment competition. In its January 2025 City Challenge, participants repeated local segments to pursue Local Legend status, while 25 cities across North America and Europe competed on collective mileage.

14 TUM reports · Published coverage below

Publication history

Coverage over time

3 editorial issues

Distinct issues per publication month. Each issue counts once.

Chipotle Challenge — monthly TUM coverageFrom Jul 2024 through Nov 2026. Highest month: 2 issues. Exact counts are provided in the accessible chart description.Jul 2024: 0 editorial issuesAug 2024: 0 editorial issuesSep 2024: 0 editorial issuesOct 2024: 0 editorial issuesNov 2024: 0 editorial issuesDec 2024: 0 editorial issuesJan 2025: 2 editorial issuesFeb 2025: 1 editorial issueMar 2025: 0 editorial issuesApr 2025: 0 editorial issuesMay 2025: 0 editorial issuesJun 2025: 0 editorial issuesJul 2025: 0 editorial issuesAug 2025: 0 editorial issuesSep 2025: 0 editorial issuesOct 2025: 0 editorial issuesNov 2025: 0 editorial issuesDec 2025: 0 editorial issuesJan 2026: 0 editorial issuesFeb 2026: 0 editorial issuesMar 2026: 0 editorial issuesApr 2026: 0 editorial issuesMay 2026: 0 editorial issuesJun 2026: 0 editorial issuesJul 2026: 0 editorial issuesAug 2026: 0 editorial issuesSep 2026: 0 editorial issuesOct 2026: 0 editorial issuesNov 2026: 0 editorial issues
Jul 2024Peak 2Nov 2026

Monthly editorial issue counts: Jul 2024: 0; Aug 2024: 0; Sep 2024: 0; Oct 2024: 0; Nov 2024: 0; Dec 2024: 0; Jan 2025: 2; Feb 2025: 1; Mar 2025: 0; Apr 2025: 0; May 2025: 0; Jun 2025: 0; Jul 2025: 0; Aug 2025: 0; Sep 2025: 0; Oct 2025: 0; Nov 2025: 0; Dec 2025: 0; Jan 2026: 0; Feb 2026: 0; Mar 2026: 0; Apr 2026: 0; May 2026: 0; Jun 2026: 0; Jul 2026: 0; Aug 2026: 0; Sep 2026: 0; Oct 2026: 0; Nov 2026: 0.

Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓

In The Ultra Minute

Newest first

Published in TUM

Toronto’s delayed-upload challenge result

Citing Canadian Running, TUM reported Jérôme Sakoun winning Toronto’s January 2025 Chipotle Challenge after a delayed upload, ahead of Marley Dickinson’s apparent lead. The report is not a doping or rule-breaking allegation.

Event date: January 2025 · TUM publication: February 7, 2025

Published in TUM

Sakoun’s strategy stayed within the rules

TUM stated that Sakoun’s delayed-upload tactic was within the challenge rules and that Chipotle apparently upheld the win; questions about sportsmanship were attributed opinions.

Event date: January 2025 · TUM publication: February 7, 2025

Published in TUM

Tempe’s initial midnight account

TUM first described Jamil Coury winning Tempe’s January 2025 challenge after Kevin Russ rested. The same issue’s later City of Tempe account reported both as co-winners, so this earlier paragraph is not the sole final outcome.

Event date: January 2025 · TUM publication: February 7, 2025

Published in TUM

Trappe analyzes Coury’s challenge storytelling

Matt Trappe’s A Matter of Brand analyzed how Jamil Coury used the Chipotle Challenge for storytelling and social-media engagement.

Published in TUM

Halnon recounts the Tempe challenge

Emily Halnon’s Run by Outside story recounted the Jamil Coury–Kevin Russ Chipotle Challenge duel, described as 700 miles in TUM’s account. This is attributed coverage, not an official certified ultramarathon result.

Published in TUM

Coury discusses shoes and an upload technicality

Brett Hornig interviewed Jamil Coury on Conversational Pace about challenge shoes and a late Strava upload that TUM said excluded his last 130-plus miles from the contest. The later co-winner announcement remains separate.

Published in TUM

Tempe announces Coury and Russ as co-winners

TUM attributed to the City of Tempe an announcement that Jamil Coury and Kevin Russ were both Chipotle Challenge co-winners, each receiving a year of burritos. It explicitly left the reason for the shared award unresolved.

Event date: January 2025 · TUM publication: February 7, 2025

Published in TUM

Tempe’s January challenge still undecided

Jamil Coury and Kevin Russ were competing to log the most January repetitions of a 0.22-mile Chipotle Strava segment in Tempe. This January 31 account preceded the final result and February 7 co-winner announcement.

Event date: January 2025 · TUM publication: January 31, 2025

Published in TUM

Wednesday’s partial mileage snapshot

Citing Andrew’s posted chart, TUM reported Wednesday totals of 596 miles for Coury and 611 for Russ, with 115 and 136 hours respectively. Both remained on course before the January 31 deadline; these are partial observations, not final totals.

Event date: January 29, 2025 · TUM publication: January 31, 2025

Published in TUM

Haworth reports the overnight challenge

Photographer Sean Haworth described Coury and Russ walking overnight. TUM also reported Nick Coury walking with Jamil for about an hour on the final morning. Haworth’s observation about sleep stays attributed.

Earlier coverage (4)
Published in TUM

Haworth’s on-course reporting

TUM highlighted photographer Sean Haworth’s on-course photographs and story updates from the Tempe challenge.

Published in TUM

Redden’s challenge charts

Andrew Redden posted Threads updates and bar charts comparing Coury’s and Russ’s daily mileage during the challenge.

Published in TUM

The live city leaderboard link

TUM provided the challenge’s official city-leaderboard link while the competition was still in progress.

Published in TUM

A January 24 Tempe challenge snapshot

Coury and Russ were exchanging leads in Chipotle’s Tempe challenge, with reported daily runs of 34.52 and 36.23 miles. These were live January 24 observations before later totals and the co-winner announcement.

Event date: January 2025 · TUM publication: January 24, 2025

Connections

Toronto January 2025 winner reported

Jérôme Sakoun

Citing Canadian Running, TUM reported Jérôme Sakoun winning Toronto’s January 2025 Chipotle Challenge after a delayed upload, ahead of Marley Dickinson’s apparent lead. The report is not a doping or rule-breaking allegation.

Source

Tempe January 2025 co-winner

Jamil Coury

TUM attributed to the City of Tempe an announcement that Jamil Coury and Kevin Russ were both Chipotle Challenge co-winners, each receiving a year of burritos. It explicitly left the reason for the shared award unresolved.

Source

Tempe January 2025 co-winner

Kevin Russ

TUM attributed to the City of Tempe an announcement that Jamil Coury and Kevin Russ were both Chipotle Challenge co-winners, each receiving a year of burritos. It explicitly left the reason for the shared award unresolved.

Source

January 2025 photographer and updater

Sean Haworth

TUM highlighted photographer Sean Haworth’s on-course photographs and story updates from the Tempe challenge.

Source
Sources & notes

Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.

Public background sources checked October 30, 2026. The selection contains 127 published issues.

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Public background & sources Checked October 30, 2026

Background context from one original public source. TUM’s dated reporting appears below.

    This is a limited background snapshot, checked October 30, 2026. Source publication dates and event dates are shown separately.

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