TUM DirectoryBy The Ultra Minute

Brand

Hyperlyte

Hyperlyte Liquid Performance makes drink-mix fuel for endurance activity. Its own site describes a combination of carbohydrates and sodium and identifies the business as independently owned and operated by ultrarunners.

Product
Endurance fuel with carbohydrates and sodiumOriginal public-source context; separate from dated TUM coverage.Source

10 TUM reports · Published coverage below

Publication history

Coverage over time

9 editorial issues

Distinct issues per publication month. Each issue counts once.

Hyperlyte — monthly TUM coverageFrom Jul 2024 through Nov 2026. Highest month: 2 issues. Exact counts are provided in the accessible chart description.Jul 2024: 0 editorial issuesAug 2024: 0 editorial issuesSep 2024: 0 editorial issuesOct 2024: 0 editorial issuesNov 2024: 0 editorial issuesDec 2024: 0 editorial issuesJan 2025: 2 editorial issuesFeb 2025: 2 editorial issuesMar 2025: 1 editorial issueApr 2025: 0 editorial issuesMay 2025: 0 editorial issuesJun 2025: 2 editorial issuesJul 2025: 0 editorial issuesAug 2025: 0 editorial issuesSep 2025: 1 editorial issueOct 2025: 0 editorial issuesNov 2025: 0 editorial issuesDec 2025: 0 editorial issuesJan 2026: 0 editorial issuesFeb 2026: 0 editorial issuesMar 2026: 0 editorial issuesApr 2026: 0 editorial issuesMay 2026: 0 editorial issuesJun 2026: 1 editorial issueJul 2026: 0 editorial issuesAug 2026: 0 editorial issuesSep 2026: 0 editorial issuesOct 2026: 0 editorial issuesNov 2026: 0 editorial issues
Jul 2024Peak 2Nov 2026

Monthly editorial issue counts: Jul 2024: 0; Aug 2024: 0; Sep 2024: 0; Oct 2024: 0; Nov 2024: 0; Dec 2024: 0; Jan 2025: 2; Feb 2025: 2; Mar 2025: 1; Apr 2025: 0; May 2025: 0; Jun 2025: 2; Jul 2025: 0; Aug 2025: 0; Sep 2025: 1; Oct 2025: 0; Nov 2025: 0; Dec 2025: 0; Jan 2026: 0; Feb 2026: 0; Mar 2026: 0; Apr 2026: 0; May 2026: 0; Jun 2026: 1; Jul 2026: 0; Aug 2026: 0; Sep 2026: 0; Oct 2026: 0; Nov 2026: 0.

Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓

In The Ultra Minute

Newest first

Published in TUM

Sinclair’s Hyperlyte announcement

TUM reported Sinclair joining Hyperlyte after his Transvulcania course-record win. The brand’s announcement is dated evidence, without an inferred employment relationship or present contract status.

Published in TUM

Clark’s 2025 nutrition-partner announcement

TUM reported Alyssa Clark signing with Hyperlyte Liquid Performance, separately recalling her earlier HURT 100 performance.

Published in TUM

The Kid’s Corrected Premiere Date

Hyperlyte Liquid Performance, described as Troyer’s sponsor, planned a June 14, 2025 premiere of The Kid on its YouTube channel.

Event date: June 14, 2025 · TUM publication: June 13, 2025

Published in TUM

Troyer’s training video and film teaser

Named as Troyer’s sponsor in June 2025; TUM’s June 13 correction moved the planned film premiere from June 9 to June 14.

Published in TUM

Allgood joins HLP’s elite team

Announced Allgood joining its HLP Elite Team in March 2025.

Published in TUM

Hawgood joins Hyperlyte

TUM reported Emily Hawgood joining Hyperlyte Liquid Performance.

Published in TUM

Troyer’s earlier Hyperlyte partnership

The feature described Troyer continuing his training with Roche and partnering with Hyperlyte Liquid Performance, identified as his first sponsor, on hydration planning.

Published in TUM

Hyperlyte announces Campbell and its roster

Hyperlyte announced Cole Campbell joining its elite roster, alongside recent additions Matt Daniels, Hans Troyer, Ryan Raff and Abigail West. The source recalled Campbell’s 2024 results without making the January 2025 roster current indefinitely.

Published in TUM

Hyperlyte signs Daniels

Matt Daniels joined Hyperlyte Liquid Performance, whose announced roster also included Hans Troyer, Ryan Raff and Abigail West. TUM linked Daniels’ earlier essay about meaningful sponsorship; its interpretation of the new deal remains editorial.

Published in TUM

Boulder Boys’2025 kickoff

Finn Melanson joined Matt Daniels, Seth Ruhling and Adam Merry on the Boulder Boys Show to discuss trail-running storylines and sponsorships. Daniels also discussed his Hyperlyte deal.

Repeated links & other mentions (3)
Sponsor mention

TUM’s historical Hyperlyte offer context

The January 10 promotional module described Hyperlyte’s athlete signings and explained how TUM arranged a reader discount.

Sponsor mention

January 2025 Hyperlyte discount module

TUM’s January 10 sponsor module advertised a 15-percent Hyperlyte discount usingTUM 15. This historical offer is not verified as currently available.

Sponsor mention

Repeated historical Hyperlyte offer

The issue repeated its January 2025 Hyperlyte 15-percent affiliate offer. This sponsor module is retained separately from editorial reporting and makes no current availability claim.

Read & listen

Connections

Joining announcement following Transvulcania win

David Sinclair

TUM reported Sinclair joining Hyperlyte after his Transvulcania course-record win. The brand’s announcement is dated evidence, without an inferred employment relationship or present contract status.

Source

HLP Elite Team athlete in the March 2025 account

Hannah Allgood

Hannah Allgood joined Hyperlyte’s HLP Elite Team after her Adidas Terrex signing. TUM also recalled 2024 results and reported her registration for Marin Ultra Challenge 50K.

Source

Partnership announced by Emily Hawgood

Emily Hawgood

TUM reported Emily Hawgood’s Hyperlyte Liquid Performance partnership, alongside her 2024 Western States fourth in 16:48:43 and 2024 UTMB sixth.

Source

Earlier Troyer partnership recalled

Hans Troyer

The feature described Troyer continuing his training with Roche and partnering with Hyperlyte Liquid Performance, identified as his first sponsor, on hydration planning.

Source
Sources & notes

Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.

Public background sources checked October 22, 2026. The selection contains 127 published issues.

  • Hyperlyte Publication date unstated · Checked Oct 22, 2026

Interface icons: Lucide · ISC license.

Public background & sources Checked October 22, 2026

Background context from one original public source. TUM’s dated reporting appears below.

    This is a limited background snapshot, checked October 22, 2026. Source publication dates and event dates are shown separately.

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