Published in TUM
Maddie Hart announces joining La Sportiva
TUM relayed Maddie Hart’s statement that she had joined the brand while training for UTMB.
Organization
La Sportiva
La Sportiva is an Italian outdoor footwear and clothing company with roots in 1928. Its company history describes origins in the Dolomites and products for climbing, mountain running, trekking and ski mountaineering.
7 TUM reports · Published coverage below
Publication history
Coverage over time
6 editorial issues
Distinct issues per publication month. Each issue counts once.
Jul 2024Peak 2Nov 2026
Monthly editorial issue counts: Jul 2024: 0; Aug 2024: 0; Sep 2024: 0; Oct 2024: 0; Nov 2024: 0; Dec 2024: 0; Jan 2025: 0; Feb 2025: 1; Mar 2025: 1; Apr 2025: 1; May 2025: 1; Jun 2025: 0; Jul 2025: 0; Aug 2025: 0; Sep 2025: 0; Oct 2025: 0; Nov 2025: 0; Dec 2025: 0; Jan 2026: 0; Feb 2026: 0; Mar 2026: 0; Apr 2026: 0; May 2026: 2; Jun 2026: 0; Jul 2026: 0; Aug 2026: 0; Sep 2026: 0; Oct 2026: 0; Nov 2026: 0.
Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓
In The Ultra Minute
Newest first
Published in TUM
La Sportiva’s monthlong summit challenges
La Sportiva North America announced May 15–June 15 challenges on Green Mountain and Grandeur Peak, with registration and club-membership requirements. This is a dated brand activation.
Published in TUM
Woltering’s dual Merrell role
Krupicka’s La Sportiva role was cited in TUM’s May 2025 discussion of athletes taking brand roles.
Event date: 2025 · TUM publication: May 2, 2025
Published in TUM
La Sportiva launches the Sanitas Challenge
La Sportiva announced Sanitas Challenge prizes for the fastest men’s and women’s Sanitas Clockwise Loop times and the top three Local Legends.
Published in TUM
Maus on racing and fueling
Jane Maus appeared in a two-part Women of Distance feature covering her racing and fueling, alongside a reported Mountain Sports Nutrition hire and second place at Lake Sonoma 50 Mile.
Published in TUM
Krupicka expands his La Sportiva role
TUM reported an expanded, long-term La Sportiva partnership for Anton Krupicka, with planned contributions to trail-running and approach product development, community engagement and adventure storytelling.
Published in TUM
Maus announces La Sportiva signing
Jane Maus announced that she had signed with La Sportiva for 2025 and joined its Mountain Running Team, describing herself as a runner and mountain athlete.
Event date: 2025 · TUM publication: February 21, 2025
Repeated links & other mentions (1)
Repeated link
Carryover: Hart’s La Sportiva announcement
Named in the repeated link to Maddie Hart’s announcement; the carryover gives no contract details.
Connections
Subject of a dated joining announcement
Maddie Hart
TUM relayed Maddie Hart’s statement that she had joined La Sportiva while training for UTMB. The item describes an announcement and training goal, without establishing a race start, finish, or present contract.
SourceLaunched the challenge
Sanitas Challenge
La Sportiva announced Sanitas Challenge prizes for the fastest men’s and women’s Sanitas Clockwise Loop times and the top three Local Legends.
SourceExpanded partnership reported in March 2025
Anton Krupicka
TUM reported an expanded, long-term La Sportiva partnership for Anton Krupicka, with planned contributions to trail-running and approach product development, community engagement and adventure storytelling.
Source2025 signing announced by Jane Maus
Jane Maus
Jane Maus announced that she had signed with La Sportiva for 2025 and joined its Mountain Running Team, describing herself as a runner and mountain athlete.
SourceSources & notes
Dated TUM coverage
Source publication and event dates are shown separately.
Reported 2026-05-24
Maddie Hart announces joining La Sportiva
TUM relayed Maddie Hart’s statement that she had joined the brand while training for UTMB.
TUM · May 24, 2026Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.
Public background sources checked October 23, 2026. The selection contains 127 published issues.
- La Sportiva Undated official page · Checked Oct 23, 2026
Public background & sources Checked October 23, 2026
Background context from one original public source. TUM’s dated reporting appears below.
This is a limited background snapshot, checked October 23, 2026. Source publication dates and event dates are shown separately.
Links preserved from TUM coverage
- Published TUM issueThe Ultra Minute · 2026-05-25
Published article, 2026-05-25T06:13:54.436Z. Public original captured at 2026-10-23T01:32:51.629Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMinstagram.com · linked in 2026-05-25
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2026-05-24
Published article, 2026-05-24T04:46:19.557Z. Public original captured at 2026-10-23T01:32:51.960Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Published TUM issueThe Ultra Minute · 2026-05-14
Published article, 2026-05-14T04:47:00.000Z. Public original captured at 2026-10-27T16:49:12.856Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMeventbrite.com · linked in 2026-05-14
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMeventbrite.com · linked in 2026-05-14
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMstrava.com · linked in 2026-05-14
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2025-05-02
Published article, 2025-05-02T15:19:48.171Z. Public original captured at 2026-10-28T02:39:04.329Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMinstagram.com · linked in 2025-05-02
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2025-04-18
Published article, 2025-04-18T21:25:09.956Z. Public original captured at 2026-10-28T23:18:25.997Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMeventbrite.com · linked in 2025-04-18
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMopen.substack.com · linked in 2025-04-18
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMstrava.com · linked in 2025-04-18
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMpodcasts.apple.com · linked in 2025-04-18
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMopen.substack.com · linked in 2025-04-18
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2025-03-13
Published article, 2025-03-13T20:18:10.166Z. Public original captured at 2026-10-30T03:34:14.134Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMopen.substack.com · linked in 2025-03-13
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMinstagram.com · linked in 2025-03-13
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMantonkrupicka.blogspot.com · linked in 2025-03-13
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMantonkrupicka.substack.com · linked in 2025-03-13
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMinstagram.com · linked in 2025-03-13
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2025-02-21
Published article, 2025-02-21T01:34:56.246Z. Public original captured at 2026-10-30T03:34:14.166Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMinstagram.com · linked in 2025-02-21
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.