Brand

lululemon

lululemon makes technical athletic apparel, footwear and accessories. Its corporate description spans yoga, running and training.

2 TUM reports · Published coverage below

Publication history

Coverage over time

1 editorial issue

Distinct issues per publication month. Each issue counts once.

Jul 2024Peak 1Nov 2026

Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓

In The Ultra Minute

Newest first

January 24, 2025Published in TUM

Yanko and Olsen discuss lost sponsorships

Devon Yanko said lululemon had dropped her, and Courtney Olsen commented after her own Hoka departure. TUM attributed their criticism of how the decisions were communicated; it is not independent proof of the brands’ motives.

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January 24, 2025Published in TUM

Olsen discusses 2024 and sponsorship on Trail Network

Courtney Olsen appeared on Trail Network to discuss her 2024 TunnelHill record, third atComrades and departure fromHoka. Devon Yanko’s lululemon departure was comparative context, not proof she appeared in that episode.

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Connections

Yanko reported being dropped

Devon Yanko

Source

Sources & notes

Coverage details

January 2025 athlete account: Devon Yanko said the brand had dropped herHer account and criticism of communication are attributed, not a finding about the company’s motives.Source

Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.

Public background sources checked October 30, 2026. The selection contains 127 published issues.

lululemon Undated original public page · Checked Oct 30, 2026

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Public background & sources Checked October 30, 2026

Background context from one original public source. TUM’s dated reporting appears below.

This is a limited background snapshot, checked October 30, 2026. Source publication dates and event dates are shown separately.

Links preserved from TUM coverage

Published TUM issueThe Ultra Minute · 2025-01-24
Published article, 2025-01-24T23:45:20.036Z. Public original captured at 2026-10-30T05:55:43.605Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Public source linked by TUMinstagram.com · linked in 2025-01-24
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMinstagram.com · linked in 2025-01-24
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.

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