TUM DirectoryBy The Ultra Minute

Brand

Neversecond

Nutrition brand

Neversecond is a sports-nutrition brand offering energy gels, carbohydrate drink mixes and recovery products. Its official store also lists bottles and soft flasks for carrying fuel and fluids.

Products
Energy gels · drink mixes · recoveryProduct categories in the inspected official store; no efficacy claim.Source

4 TUM reports · Published coverage below

Publication history

Coverage over time

4 editorial issues

Distinct issues per publication month. Each issue counts once.

Neversecond — monthly TUM coverageFrom Jul 2024 through Nov 2026. Highest month: 1 issues. Exact counts are provided in the accessible chart description.Jul 2024: 0 editorial issuesAug 2024: 0 editorial issuesSep 2024: 1 editorial issueOct 2024: 0 editorial issuesNov 2024: 0 editorial issuesDec 2024: 0 editorial issuesJan 2025: 0 editorial issuesFeb 2025: 0 editorial issuesMar 2025: 0 editorial issuesApr 2025: 0 editorial issuesMay 2025: 0 editorial issuesJun 2025: 1 editorial issueJul 2025: 0 editorial issuesAug 2025: 0 editorial issuesSep 2025: 0 editorial issuesOct 2025: 0 editorial issuesNov 2025: 0 editorial issuesDec 2025: 0 editorial issuesJan 2026: 0 editorial issuesFeb 2026: 0 editorial issuesMar 2026: 0 editorial issuesApr 2026: 0 editorial issuesMay 2026: 1 editorial issueJun 2026: 1 editorial issueJul 2026: 0 editorial issuesAug 2026: 0 editorial issuesSep 2026: 0 editorial issuesOct 2026: 0 editorial issuesNov 2026: 0 editorial issues
Jul 2024Peak 1Nov 2026

Monthly editorial issue counts: Jul 2024: 0; Aug 2024: 0; Sep 2024: 1; Oct 2024: 0; Nov 2024: 0; Dec 2024: 0; Jan 2025: 0; Feb 2025: 0; Mar 2025: 0; Apr 2025: 0; May 2025: 0; Jun 2025: 1; Jul 2025: 0; Aug 2025: 0; Sep 2025: 0; Oct 2025: 0; Nov 2025: 0; Dec 2025: 0; Jan 2026: 0; Feb 2026: 0; Mar 2026: 0; Apr 2026: 0; May 2026: 1; Jun 2026: 1; Jul 2026: 0; Aug 2026: 0; Sep 2026: 0; Oct 2026: 0; Nov 2026: 0.

Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓

In The Ultra Minute

Newest first

Published in TUM

Trail Times newspaper announced

Neversecond: Joint free Trail Times newspaper from June 18.

Published in TUM

Knopp announces a nutrition partnership

TUM reported Knopp’s announced nutrition partnership.

Published in TUM

Hall’s Neversecond announcement

Hall announced the partnership in June 2025.

Published in TUM

Farvard’s dated Hoka and Neversecond signings

TUM reports Farvard signing with Never Second in the September 2024 account.

Connections

Joint free Trail Times newspaper from June 18

Freetrail

Neversecond and Freetrail announced a free newspaper around Palisades Tahoe from June 18, with previews, features, pop-ups and schedules for Broken Arrow and Western States.

Source

Tracen Knopp announced a nutrition partnership

Tracen Knopp

Tracen Knopp announced a nutrition partnership with Neversecond while preparing for Western States. The item is a dated commercial announcement and race build, not a finish or perpetual contract.

Source

Farvard signing reported

Rod Farvard

TUM reports 2024 Western States runner-up Farvard signing with Hoka and Never Second and mentions Tollefson making a joke, whose wording is only in the uninspected gallery.

Source
Sources & notes

Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.

Public background sources checked October 21, 2026. The selection contains 127 published issues.

  • Neversecond Undated original public page; checked 2026-10-21 · Checked Oct 21, 2026

Interface icons: Lucide · ISC license.

Public background & sources Checked October 21, 2026

Background context from one original public source. TUM’s dated reporting appears below.

    This is a limited background snapshot, checked October 21, 2026. Source publication dates and event dates are shown separately.

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