Published in TUM
A jobs roundup and a coach interview
TUM linked Mike Hahn’s WIRE roundup and a conversation with coach/writer Mario Fraioli. The job openings are historical listings.
Brand
norda
Outdoor brand
norda makes trail-running footwear, with models for long-distance running, technical terrain and race days. Its collection also includes approach shoes designed to move between hiking, scrambling and running.
- Product focus
- Trail-running, technical-terrain and approach footwearOriginal public-source context; separate from dated TUM coverage.Source
4 TUM reports · Published coverage below
Publication history
Coverage over time
4 editorial issues
Distinct issues per publication month. Each issue counts once.
Jul 2024Peak 2Nov 2026
Monthly editorial issue counts: Jul 2024: 0; Aug 2024: 0; Sep 2024: 0; Oct 2024: 0; Nov 2024: 0; Dec 2024: 0; Jan 2025: 0; Feb 2025: 0; Mar 2025: 0; Apr 2025: 0; May 2025: 0; Jun 2025: 0; Jul 2025: 0; Aug 2025: 0; Sep 2025: 0; Oct 2025: 0; Nov 2025: 0; Dec 2025: 0; Jan 2026: 0; Feb 2026: 0; Mar 2026: 0; Apr 2026: 0; May 2026: 2; Jun 2026: 0; Jul 2026: 0; Aug 2026: 0; Sep 2026: 1; Oct 2026: 1; Nov 2026: 0.
Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓
In The Ultra Minute
Newest first
Published in TUM
Dragon’s Back Ascent at Trail Fest
TUM covered the ascent podiums, Ares Reading’s fourth place for The Trail House, Mary Daniels’s return and the remaining Mammoth Trail Fest races.
Published in TUM
Carlson’s essay on Entrekin and norda
Borderlands published Carlson’s argument that Entrekin’s norda contract recognized an established star. This is an essay about an existing contract, rather than a fresh sponsorship announcement or inferred personal relationship.
Published in TUM
Entrekin and norda extend their partnership
TUM reported the brand’s announced extension with Entrekin through 2029.
Repeated links & other mentions (1)
Repeated link
Repeated Borderlands essay
The most-viewed module repeated the Borderlands essay on Entrekin’s norda contract; it is not another sponsorship announcement.
Connections
Announced an extension with Rachel Entrekin through 2029
Rachel Entrekin
TUM reported a partnership extension between Rachel Entrekin and norda through 2029 after her Cocodona overall win. The item identified Nick Martire as norda’s co-founder and CEO; it is a dated announcement, not an assurance of current contract status.
SourceNick Martire was identified as co-founder and CEO
Nick Martire
TUM reported a partnership extension between Rachel Entrekin and norda through 2029 after her Cocodona overall win. The item identified Nick Martire as norda’s co-founder and CEO; it is a dated announcement, not an assurance of current contract status.
SourceSources & notes
Dated TUM coverage
Source publication dates distinguish reporting from event dates.
Reported 2026-05-28
Carlson’s essay on Entrekin and norda
Borderlands published Carlson’s argument that Entrekin’s norda contract recognized an established star. This is an essay about an existing contract, rather than a fresh sponsorship announcement or inferred personal relationship.
TUM · May 28, 2026Reported 2026-05-19
Entrekin and norda extend their partnership
TUM reported the brand’s announced extension with Entrekin through 2029.
TUM · May 19, 2026Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.
Public background sources checked October 22, 2026. The selection contains 127 published issues.
- norda Publication date unstated; original body checked in this review · Checked Oct 22, 2026
Public background & sources Checked October 22, 2026
Background context from one original public source. TUM’s dated reporting appears below.
This is a limited background snapshot, checked October 22, 2026. Source publication dates and event dates are shown separately.
Links preserved from TUM coverage
- Published TUM issueThe Ultra Minute · 2026-10-02
Published article, 2026-10-02T20:38:26Z. Archived published text is pinned to canonical main 0b95fbf3ae3a.
- Public source linked by TUMworkinrunning.substack.com · linked in 2026-10-02
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMarchipelagocos.bamboohr.com · linked in 2026-10-02
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMlinkedin.com · linked in 2026-10-02
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMhiiker.app · linked in 2026-10-02
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMworkinrunning.substack.com · linked in 2026-10-02
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2026-09-25
Published article, 2026-09-25T20:59:44Z. Archived published text is pinned to canonical main 0b95fbf3ae3a.
- Official event identity checkMammoth Trail Fest · Dragon’s Back Ascent
The official festival page establishes the named ascent race. Mammoth Trail Fest is distinct from Mammoth 200.
- Public source linked by TUMinstagram.com · linked in 2026-09-25
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMtrailrunnermag.com · linked in 2026-09-29
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMthefeed.com · linked in 2026-09-25
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMinstagram.com · linked in 2026-09-25
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMlive.aravaiparunning.com · linked in 2026-09-29
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMyoutube.com · linked in 2026-09-25
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMyoutube.com · linked in 2026-09-25
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2026-05-30
Published article, 2026-05-30T13:35:08.243Z. Public original captured at 2026-10-22T21:15:43.963Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMborderlands.cc · linked in 2026-05-30
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2026-05-28
Published article, 2026-05-28T10:26:47.519Z. Public original captured at 2026-10-22T21:15:43.954Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMinstagram.com · linked in 2026-05-28
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2026-05-19
Published article, 2026-05-19T05:41:39.084Z. Public original captured at 2026-10-25T00:14:26.843Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMinstagram.com · linked in 2026-05-19
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.