Organization

On

Organization

On is a running-footwear brand whose story traces its beginnings to shoe experiments in the Swiss Alps. Jeff Mogavero’s June 2026 account describes On inviting him to make a film about his life and interests beyond training.

Origins: Running-shoe experiments in the Swiss AlpsThe brand’s own history.Source

5 TUM reports · Published coverage below

Publication history

Coverage over time

5 editorial issues

Distinct issues per publication month. Each issue counts once.

Jul 2024Peak 1Nov 2026

Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓

In The Ultra Minute

Newest first

June 25, 2026Published in TUM

Mogavero’s More Than the Miles film

On: Film: More Than the Miles. Dated June 25 reporting; historical context, plans and later outcomes remain distinct.

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June 24, 2025Published in TUM

On’s 2025 Cloudultra Pro launch

TUM reported On’s Cloudultra Pro launch, product lead Sergi Jansa’s explanation, and planned use by Katie Schide, Germain Grangier, Adrian MacDonald and Jeff Mogavero. Product claims and intended use remain historical reporting.

Event date: 2025 · TUM publication: June 24, 2025

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May 23, 2025Published in TUM

On’s 2025 results and athlete deals

TUM linked its Q1 2025 earnings report and noted a valuation rise alongside two athlete re-signings.

Event date: 2025 · TUM publication: May 23, 2025

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April 18, 2025Published in TUM

Schide and Grangier return to On

Reported to have re-signed Schide and Grangier in 2025.

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August 12, 2024Published in TUM

Freetrail releases TrailCon’s Brand & Athlete panel

TUM identified panel participant David Kilgore as On’s Global Director of Outdoor Strategy in the 2024 roundup.

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Repeated links & other mentions (1)

June 29, 2026Repeated link

Mogavero’s On film — repeated link

A repeated recommendation to On’s film about Mogavero,“More Than the Miles”; no employment or sponsor contract is inferred.

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Read & listen

Original public source

Mogavero introduces More Than the Miles

The athlete’s June 19 account explains the film’s interests beyond training.

Jeff Mogavero

Connections

Film:More Than the Miles

Jeff Mogavero

A repeated recommendation to On’s film about Mogavero,“More Than the Miles”; no employment or sponsor contract is inferred.

Source

Reported re-signing of

Katie Schide

TUM reported Katie Schide and Germain Grangier leaving The North Face and re-signing with On in 2025, with Madeira and Hardrock appearances still ahead in this account.

Source

Reported re-signing of

Germain Grangier

TUM reported Katie Schide and Germain Grangier leaving The North Face and re-signing with On in 2025, with Madeira and Hardrock appearances still ahead in this account.

Source

Staff role attributed in the dated panel roundup

David Kilgore

TUM recommended Freetrail’s released TrailCon Brand & Athlete panel, naming Amelia Boone, David Kilgore and Ryan Montgomery, alongside the source forms Sallie McRae and Robert Muecke. It described Kilgore’s role at On and the other participants’ dated professional context.

Source

Sources & notes

Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.

Public background sources checked October 20, 2026. The selection contains 127 published issues.

On Undated original brand story · Checked Oct 20, 2026
Jeff Mogavero June 19, 2026; exact publication time unavailable · Checked Oct 20, 2026

Interface icons: Lucide · ISC license.

Public background & sources Checked October 20, 2026

Background context from two original public sources. TUM’s dated reporting appears below.

This is a limited background snapshot, checked October 20, 2026. Source publication dates and event dates are shown separately.

Links preserved from TUM coverage

Published TUM issueThe Ultra Minute · 2026-06-29
Published article, 2026-06-29T16:57:53.334Z. Public original captured at 2026-10-20T19:41:18.449Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Public source linked by TUMjeffmogavero.substack.com · linked in 2026-06-29
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published TUM issueThe Ultra Minute · 2026-06-25
Published article, 2026-06-25T12:02:54.669Z. Public original captured at 2026-10-20T20:36:26.550Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Public source linked by TUMopen.substack.com · linked in 2026-07-03
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published TUM issueThe Ultra Minute · 2025-06-24
Published article, 2025-06-24T18:54:50.570Z. Public original captured at 2026-10-28T00:38:38.580Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Public source linked by TUMultraminute.substack.com · linked in 2025-06-24
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published TUM issueThe Ultra Minute · 2025-05-23
Published article, 2025-05-23T14:54:23.342Z. Public original captured at 2026-10-28T02:39:04.246Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Public source linked by TUMpress.on-running.com · linked in 2025-05-23
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published TUM issueThe Ultra Minute · 2025-04-18
Published article, 2025-04-18T21:25:09.956Z. Public original captured at 2026-10-28T23:18:25.997Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Public source linked by TUMinstagram.com · linked in 2025-04-18
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMyoutu.be · linked in 2025-04-18
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published TUM issueThe Ultra Minute · 2024-08-12
Published article, 2024-08-12T16:04:10.728Z. Public original captured at 2026-10-30T15:10:54.417Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Public source linked by TUMpodcasts.apple.com · linked in 2025-03-05
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMtrailconference.com · linked in 2025-07-19
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMinstagram.com · linked in 2024-08-12
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMinstagram.com · linked in 2024-08-12
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMlinkedin.com · linked in 2024-08-12
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMinstagram.com · linked in 2024-08-12
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMlinkedin.com · linked in 2024-08-12
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.

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