A product-development partnership
TUM covered sports dietitian Vic Johnson working with Open Fuel on product development.
Brand
Open Fuel makes gel mixes for endurance running. Zach Hauer’s account of the 2026 Cocodona 250 describes shipping the brand’s orders before the race and using Open Fuel powder in his flasks.
12 TUM reports · Published coverage below
Publication history
12 editorial issues
Distinct issues per publication month. Each issue counts once.
Monthly editorial issue counts: Jul 2024: 0; Aug 2024: 0; Sep 2024: 0; Oct 2024: 0; Nov 2024: 0; Dec 2024: 0; Jan 2025: 0; Feb 2025: 0; Mar 2025: 2; Apr 2025: 1; May 2025: 2; Jun 2025: 2; Jul 2025: 0; Aug 2025: 0; Sep 2025: 0; Oct 2025: 1; Nov 2025: 0; Dec 2025: 0; Jan 2026: 0; Feb 2026: 0; Mar 2026: 0; Apr 2026: 0; May 2026: 1; Jun 2026: 2; Jul 2026: 0; Aug 2026: 0; Sep 2026: 0; Oct 2026: 1; Nov 2026: 0.
Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓
Newest first
TUM covered sports dietitian Vic Johnson working with Open Fuel on product development.
Hauer discussed Open Fuel and outdoor-brand marketing on Eichler’s episode348. Preserve the exact original link and keep this show distinct from Finn Melanson’s Singletrack.
Zach Hauer discussed growing Open Fuel while resisting single-use wrappers, plastic tubs and retail-display packaging.
TUM identified Zach Hauer as OpenFuel’s co-owner while linking his Cocodona podcast appearance and previously featured race recap.
TUM reported Murray racing in Open Fuel kit, co-owner Zach Hauer finishing sixth and Addie Bracy third. These are dated race and brand observations.
TUM credited Jules Campanelli and Finn Melanson’s work on The Finisher about Jasmin Paris, Singletrack and Massif Running. Zach Hauer was identified as Open Fuel co-owner; Derrick Lytle was credited for videos. Comparative filmmakers are not archive profile subjects here.
Event date: 2025 · TUM publication: June 27, 2025
Was reported welcoming Robbie Simpson to its roster in May 2025.
Event date: 2025 · TUM publication: May 23, 2025
Zach Hauer’s May 2025 Open Fuel update discussed packaging work and an athlete team that included Joey Berriatua and Dan Curts.
Reported Coppinger signing, with Murray also on its U.S. roster.
Identified as Hauer’s nutrition brand and linked to the previous-week Will Murray sponsorship.
Event date: 2025 · TUM publication: March 20, 2025
Open Fuel announced Will Murray joining its Elite team on March 13, 2025. TUM cited his Black Canyon 100K runner-up result, upcoming Chuckanut and Western States plans, and Zach Hauer’s co-ownership of the brand.
The most-viewed module repeated Zach Hauer’s post about growing Open Fuel while trying to avoid single-use plastics.
The October2025 issue carried an Open Fuel partnership message mentioning Will Murray and Addie Bracy and a discount code. This is historical sponsor coverage, not a current offer.
TUM’s sponsored copy described Open Fuel mix and serving quantities in July 2025. These remain attributed promotional claims, not present specifications or dietary advice.
Event date: 2025 · TUM publication: July 4, 2025
The publisher described his own experience of Open Fuel and Zach Hauer’s Late Entry newsletter. These are dated sponsored impressions and serving claims.
Event date: 2025 · TUM publication: June 27, 2025
Repeated packaging discussion
The most-viewed module repeated Zach Hauer’s post about growing Open Fuel while trying to avoid single-use plastics.
SourceReported signing of
Courtney Coppinger signed with Open Fuel, whose U.S. roster also included Will Murray. The report placed the announcement before Coppinger’s Kobe Trail season opener.
SourceRoster included
Courtney Coppinger signed with Open Fuel, whose U.S. roster also included Will Murray. The report placed the announcement before Coppinger’s Kobe Trail season opener.
SourceReporting dates distinguish results, plans and later updates.
Reported 2026-06-15
Hauer discussed growing the gel-mix brand while resisting single-use wrappers, tubs and retail-display packaging.
TUM · Jun 15, 2026Reported 2026-05-24
TUM identified Zach Hauer as OpenFuel’s co-owner while linking his Cocodona podcast appearance and previously featured race recap.
TUM · May 24, 2026Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.
Public background sources checked October 20, 2026. The selection contains 127 published issues.
Background context from one original public source. TUM’s dated reporting appears below.
This is a limited background snapshot, checked October 20, 2026. Source publication dates and event dates are shown separately.
The published Kodiak preview. Plans and start lists are kept in their dated context.
Exact destination preserved from the published item. Supports the item’s original attribution; not a claim that its current state was freshly checked.
Published article, 2026-06-19T17:03:45.495Z. Public original captured at 2026-10-20T22:59:56.740Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published article, 2026-06-17T13:19:50.355Z. Public original captured at 2026-10-20T23:50:57.968Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published article, 2026-06-15T14:52:54.105Z. Public original captured at 2026-10-21T01:02:44.782Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Published article, 2026-05-24T04:46:19.557Z. Public original captured at 2026-10-23T01:32:51.960Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published article, 2025-10-30T12:31:52.975Z. Public original captured at 2026-10-27T18:56:10.738Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published article, 2025-07-04T22:54:14.327Z. Public original captured at 2026-10-28T00:38:38.585Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Published article, 2025-06-27T21:23:53.142Z. Public original captured at 2026-10-28T00:38:38.963Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published article, 2025-06-06T23:11:57.931Z. Public original captured at 2026-10-28T02:39:04.263Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published article, 2025-05-23T14:54:23.342Z. Public original captured at 2026-10-28T02:39:04.246Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published article, 2025-05-09T21:36:15.363Z. Public original captured at 2026-10-28T02:39:04.258Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published article, 2025-04-18T21:25:09.956Z. Public original captured at 2026-10-28T23:18:25.997Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published article, 2025-03-20T15:01:36.632Z. Public original captured at 2026-10-28T23:18:26.052Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published article, 2025-03-13T20:18:10.166Z. Public original captured at 2026-10-30T03:34:14.134Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.