Published in TUM
Dutch’s updated Lichter profile
Runner’s World updated Taylor Dutch’s profile after the Western States win. The North Face is named in the athlete’s later running story; no present contract or employer is inferred.
Organization
The North Face
Brand
The North Face is an outdoor brand whose products include apparel, footwear, equipment and accessories. VF’s brand history traces it to a San Francisco storefront in 1966.
6 TUM reports · Published coverage below
Publication history
Coverage over time
6 editorial issues
Distinct issues per publication month. Each issue counts once.
Jul 2024Peak 2Nov 2026
Monthly editorial issue counts: Jul 2024: 0; Aug 2024: 0; Sep 2024: 0; Oct 2024: 0; Nov 2024: 0; Dec 2024: 0; Jan 2025: 0; Feb 2025: 1; Mar 2025: 2; Apr 2025: 1; May 2025: 1; Jun 2025: 0; Jul 2025: 0; Aug 2025: 0; Sep 2025: 0; Oct 2025: 0; Nov 2025: 0; Dec 2025: 0; Jan 2026: 0; Feb 2026: 0; Mar 2026: 0; Apr 2026: 0; May 2026: 0; Jun 2026: 1; Jul 2026: 0; Aug 2026: 0; Sep 2026: 0; Oct 2026: 0; Nov 2026: 0.
Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓
In The Ultra Minute
Newest first
Published in TUM
Snowdonia’s 100K and 50K winners
TUM highlighted Case, Albon and Whyman-Davis in its account of The North Face’s 2025 Snowdonia results.
Event date: 2025 · TUM publication: May 23, 2025
Published in TUM
Schide and Grangier return to On
Named as the brand they had left in this 2025 account.
Published in TUM
Remembering Alex Pashley
The issue reported Alex Pashley’s death in an avalanche, recalling his 2017 and 2022 Hardrock finishes and his work at The North Face.
Published in TUM
Lowther signs with Arc’teryx
Identified as Lowther’s previous sponsor before the 2025 switch.
Published in TUM
Cornell grades 2025 sponsorship moves
Listed as Lowther’s prior brand in Cornell’s commentary.
Event date: 2025 · TUM publication: February 14, 2025
Connections
Historical marketing role named in coverage
Alex Pashley
The issue reported Alex Pashley’s death in an avalanche, recalling his 2017 and 2022 Hardrock finishes and his work at The North Face.
SourceFormer sponsored athlete in this account
Jazmine Lowther
TUM reported Lowther’s move to Arc’teryx from The North Face in March 2025. It separately recalled her 2024 Ultra-Trail Cape Town 100K and Speedgoat 50K wins and her 2022 Canyons 100K win.
SourceSources & notes
Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.
Public background sources checked October 20, 2026. The selection contains 127 published issues.
- VF Corporation Undated original body; inspected October20,2026 · Checked Oct 20, 2026
Public background & sources Checked October 20, 2026
Background context from one original public source. TUM’s dated reporting appears below.
This is a limited background snapshot, checked October 20, 2026. Source publication dates and event dates are shown separately.
Links preserved from TUM coverage
- Published TUM issueThe Ultra Minute · 2026-06-29
Published article, 2026-06-29T16:57:53.334Z. Public original captured at 2026-10-20T19:41:18.449Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMrunnersworld.com · linked in 2026-07-03
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2025-05-23
Published article, 2025-05-23T14:54:23.342Z. Public original captured at 2026-10-28T02:39:04.246Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Published TUM issueThe Ultra Minute · 2025-04-18
Published article, 2025-04-18T21:25:09.956Z. Public original captured at 2026-10-28T23:18:25.997Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMinstagram.com · linked in 2025-04-18
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMyoutu.be · linked in 2025-04-18
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2025-03-28
Published article, 2025-03-28T12:27:27.418Z. Public original captured at 2026-10-28T23:18:25.979Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMvancouversun.com · linked in 2025-03-28
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2025-03-05
Published article, 2025-03-05T21:17:15.807Z. Public original captured at 2026-10-30T03:34:14.162Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMinstagram.com · linked in 2025-03-05
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Public source linked by TUMinstagram.com · linked in 2025-03-05
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2025-02-14
Published article, 2025-02-14T01:10:48.844Z. Public original captured at 2026-10-30T03:34:14.150Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMnickcornell.run · linked in 2025-02-14
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.