TUM DirectoryBy The Ultra Minute

Event

TrailCon

Industry event

TrailCon is a trail running festival and industry gathering at Palisades Tahoe in California. Its panels, activations and gatherings bring together brands, athletes and fans to discuss the sport and meet in person.

Setting
Palisades Tahoe, CaliforniaOfficial event venue.Source
Program
Panels, activations and gatheringsFor runners, brands, athletes and fans.Source

19 TUM reports · Published coverage below

Publication history

Coverage over time

16 editorial issues

Distinct issues per publication month. Each issue counts once.

TrailCon — monthly TUM coverageFrom Jul 2024 through Nov 2026. Highest month: 4 issues. Exact counts are provided in the accessible chart description.Jul 2024: 1 editorial issueAug 2024: 2 editorial issuesSep 2024: 0 editorial issuesOct 2024: 0 editorial issuesNov 2024: 0 editorial issuesDec 2024: 0 editorial issuesJan 2025: 0 editorial issuesFeb 2025: 0 editorial issuesMar 2025: 0 editorial issuesApr 2025: 0 editorial issuesMay 2025: 0 editorial issuesJun 2025: 2 editorial issuesJul 2025: 1 editorial issueAug 2025: 0 editorial issuesSep 2025: 0 editorial issuesOct 2025: 0 editorial issuesNov 2025: 0 editorial issuesDec 2025: 0 editorial issuesJan 2026: 0 editorial issuesFeb 2026: 0 editorial issuesMar 2026: 0 editorial issuesApr 2026: 0 editorial issuesMay 2026: 2 editorial issuesJun 2026: 4 editorial issuesJul 2026: 1 editorial issueAug 2026: 1 editorial issueSep 2026: 1 editorial issueOct 2026: 1 editorial issueNov 2026: 0 editorial issues
Jul 2024Peak 4Nov 2026

Monthly editorial issue counts: Jul 2024: 1; Aug 2024: 2; Sep 2024: 0; Oct 2024: 0; Nov 2024: 0; Dec 2024: 0; Jan 2025: 0; Feb 2025: 0; Mar 2025: 0; Apr 2025: 0; May 2025: 0; Jun 2025: 2; Jul 2025: 1; Aug 2025: 0; Sep 2025: 0; Oct 2025: 0; Nov 2025: 0; Dec 2025: 0; Jan 2026: 0; Feb 2026: 0; Mar 2026: 0; Apr 2026: 0; May 2026: 2; Jun 2026: 4; Jul 2026: 1; Aug 2026: 1; Sep 2026: 1; Oct 2026: 1; Nov 2026: 0.

Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓

In The Ultra Minute

Newest first

Published in TUM

Another TrailCon conversation

TUM linked Rich Roll’s conversation with Katie Schide, released in October but recorded during Western States week in June.

Published in TUM

TrailCon conversations released

TUM announced Freetrail’s release schedule, starting with Matt Carpenter and Scott Jurek. The conversations and publication dates are separate.

Published in TUM

Women’s Running Stories on structural equity

Women’s Running Stories argued that greater visibility for mostly white women is not equivalent to broad equity, using TrailCon, Broken Arrow and Western States as case studies. These are essay subjects, not affiliations.

Published in TUM

Western States media and culture

Trappe covered race-week industry and storytelling; Glandorf’s linked publication covered gear culture; Hilary Ann Yang described photographing the top ten men and women while pregnant, and Case compared weather and field depth. These are dated media accounts.

Published in TUM

Rauf on representation at TrailCon

Rauf’s attributed essay credited progress on women’s representation and questioned a wider diversity gap using TrailCon’s speakers and panels. The claims are the writer’s cultural critique, not affiliations inferred from co-mention.

Published in TUM

Holmberg’s TrailCon takeaways

Holmberg wrote about growth, younger runners, diversity work and brands competing on community and identity. The post establishes no employment, organizing or sponsorship relationship.

Published in TUM

Levitt’s trail-running flywheel essay

Levitt linked shorter distances, community, crossover stars and broadcasts to growth after Broken Arrow, TrailCon and Western States. His gaps in coverage and AI discovery remain his analysis.

Published in TUM

LOWA Dry-Athlon relay announced

TrailCon: Announced June23relay with laser shooting.

Published in TUM

TrailCon conversation on Long Run Labs

A published episode with Dylan Bowman and Doug Emslie discussed TrailCon’s origins and production. The shared episode does not by itself establish their business roles or a permanent partnership.

Published in TUM

TrailCon schedule and representation criticism

TrailCon announced June 22–24 programming and named guests, including Entrekin and McRae. Born to Adapt criticized the apparent absence of meaningful para-athlete and disability representation. Scheduled appearances are not confirmed attendance or Olympic recognition.

Earlier coverage (9)
Published in TUM

Olson’s earlier 30K plan

Olson planned the Twisted Fork 30K rather than the 68K, prioritizing health for UTMB and considering Broken Arrow Ascent and TrailCon week. This preview precedes his later reported second place in the 30K.

Published in TUM

Carpenter announced for TrailCon

TrailCon added Matt Carpenter for a June 22 interview. TUM recalled his combined Pikes Peak Marathon/Ascent wins, marathon record and former Leadville record, which David Roche broke in 2024.

Published in TUM

TrailCon’s inaugural 2025 awards

TUM reported TrailCon’s 2025 awards and six Hall of Fame inductees; award categories are not race results.

Event date: 2025 · TUM publication: July 19, 2025

Published in TUM

Freetrail’s June Trailgating Plans

Freetrail planned in-person events during TrailCon alongside its June 2025 livestream schedule.

Event date: 2025 · TUM publication: June 13, 2025

Published in TUM

TrailCon’s Hall of Fame announcement

Announced a June 25, 2025 awards show spanning 15 honorees across several categories.

Event date: 2025 · TUM publication: June 6, 2025

Published in TUM

Freetrail releases TrailCon’s Brand & Athlete panel

TUM linked a released Brand & Athlete panel from TrailCon with named athletes and brand staff; the event recording date was unstated.

Published in TUM

TrailCon’s media panel on Freetrail

Its media panel was published as the source-linked Freetrail episode; episode release is distinct from panel recording date.

Published in TUM

Bowman moderates a TrailCon discussion

The source described Bowman moderating a discussion of the sport’s present and future, with named panelists in the associated title.

Published in TUM

The named TrailCon events-panel participants

The episode title names five events-panel participants; the July 26, 2024 release timestamp is not a panel recording date.

Repeated links & other mentions (1)
Repeated link

Linked TrailCon panel episode title

The linked episode title names the Brand & Athlete panel participants; it is a continuation of the preceding recommendation.

Read & listen

Connections

Released recordings of the conference conversations

Freetrail

TUM announced Freetrail’s release schedule, starting with Matt Carpenter and Scott Jurek. The conversations and publication dates are separate.

Source

Connection in the dated account

Women’s Running Stories

The August 7 issue linked an essay using the event as a case study in structural equity in running.

Source

Subject of Trappe’s dispatch

Matt Trappe

Trappe covered race-week industry and storytelling; Glandorf’s linked publication covered gear culture; Hilary Ann Yang described photographing the top ten men and women while pregnant, and Case compared weather and field depth. These are dated media accounts.

Source

Subject of Rauf’s cultural critique

Raziq Rauf

Rauf’s attributed essay credited progress on women’s representation and questioned a wider diversity gap using TrailCon’s speakers and panels. The claims are the writer’s cultural critique, not affiliations inferred from co-mention.

Source
Sources & notes

Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.

Public background sources checked October 20, 2026. The selection contains 127 published issues.

  • TrailCon Undated original public page · Checked Oct 20, 2026

Interface icons: Lucide · ISC license.

Public background & sources Checked October 20, 2026

Background context from one original public source. TUM’s dated reporting appears below.

    This is a limited background snapshot, checked October 20, 2026. Source publication dates and event dates are shown separately.

    Copy this profile link

    Share this source-linked profile from The Ultra Minute.