Person

Seth LaReau

Trail runnerWriter

Seth LaReau writes Trail Waves, a publication about the business, economics and culture of trail and ultra running. He draws on a finance background and describes himself as a trail runner.

Publication: Trail WavesAuthor-owned About page.Source
Sporting perspective: Trail runnerExplicit first-person self-description.Source

4 TUM reports · Published coverage below

Publication history

Coverage over time

4 editorial issues

Distinct issues per publication month. Each issue counts once.

Jul 2024Peak 1Nov 2026

Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓

In The Ultra Minute

Newest first

October 6, 2026Published in TUM

The shoe-sponsor rankings

TUM linked Seth LaReau’s Trail Waves rankings featuring Hoka, Nike ACG and Adidas Terrex. Rankings were the author’s analysis, not this directory’s endorsement.

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September 29, 2026Published in TUM

A prize-purse debate

TUM linked Seth LaReau’s Trail Waves essay about incentives around Run Rabbit Run’s announced future prizes and competing championships.

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May 23, 2026Published in TUM

Seth LaReau examines the business case for SATISFY x adidas

TUM linked his Trail Waves argument that the SATISFY x adidas Circle Pit activation traded credibility for customer access.

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August 8, 2025Published in TUM

LaReau’s argument about testing incentives

TUM linked Seth LaReau’s 2025 essay on anti-doping incentives and testing systems. The essay’s argument is not an allegation against an individual athlete.

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Repeated links & other mentions (3)

October 9, 2026Repeated link

Prior-issue link highlight

The October 9 most-viewed module highlighted Seth LaReau’s shoe-sponsor rankings in Trail Waves from the preceding issue.

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October 2, 2026Repeated link

Prior-issue link highlight

The most-viewed module linked earlier coverage. This is a repeated link, rather than new reporting.

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May 24, 2026Repeated link

Carryover: Seth LaReau’s The Cringe Doesn’t Matter

TUM repeated the previously featured essay link in its most-viewed-links section; this slot supplies no additional reporting.

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Read & listen

Original public source

About — Trail Waves

Original source for the limited background context.

Seth LaReau / Trail Waves

Connections

Author of the linked prize-purse essay

Trail Waves

TUM linked Seth LaReau’s Trail Waves essay about incentives around Run Rabbit Run’s announced future prizes and competing championships.

Source

Analyzed its customer-access rationale in the adidas activation

TUM linked Seth LaReau’s Trail Waves analysis of the Circle Pit activation, in which he argued that adidas gained credibility and SATISFY gained access to new customers. The item reports his business interpretation.

Source

Analyzed its credibility rationale in the SATISFY activation

adidas

Source

Sources & notes

Dated TUM coverage

Source publication and event dates are shown separately.

Reported 2026-05-23

Seth LaReau examines the business case for SATISFY x adidas

TUM linked his Trail Waves argument that the SATISFY x adidas Circle Pit activation traded credibility for customer access.

TUM · May 23, 2026

Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.

Public background sources checked October 23, 2026. The selection contains 127 published issues.

Seth LaReau / Trail Waves Undated original source · Checked Oct 23, 2026

Interface icons: Lucide · ISC license.

Public background & sources Checked October 23, 2026

Career context from one original public source. TUM’s dated reporting appears below.

This is a limited career snapshot, checked October 23, 2026. Source publication dates and event dates are shown separately.

Links preserved from TUM coverage

Published TUM issueThe Ultra Minute · October 9, 2026
The published Kodiak preview. Plans and start lists are kept in their dated context.
Published TUM issueThe Ultra Minute · 2026-10-06
Canonical published article; authority for what readers saw.
Public source linked by TUMtrailwaves.substack.com · linked in 2026-10-09
Exact destination preserved from the published item. Supports the item’s original attribution; not a claim that its current state was freshly checked.
Published TUM issueThe Ultra Minute · 2026-10-02
Published article, 2026-10-02T20:38:26Z. Archived published text is pinned to canonical main 0b95fbf3ae3a.
Public source linked by TUMtrailwaves.substack.com · linked in 2026-10-02
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published TUM issueThe Ultra Minute · 2026-09-29
Published article, 2026-09-29T16:37:34Z. Archived published text is pinned to canonical main 0b95fbf3ae3a.
Published TUM issueThe Ultra Minute · 2026-05-24
Published article, 2026-05-24T04:46:19.557Z. Public original captured at 2026-10-23T01:32:51.960Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Public source linked by TUMtrailwaves.substack.com · linked in 2026-05-24
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Published TUM issueThe Ultra Minute · 2026-05-23
Published article, 2026-05-23T10:30:56.006Z. Public original captured at 2026-10-23T01:32:51.615Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Published TUM issueThe Ultra Minute · 2025-08-08
Published article, 2025-08-08T17:53:54.883Z. Public original captured at 2026-10-27T22:18:13.833Z and projected to reviewed article text; no publishing-repository text pin is claimed.
Public source linked by TUMopen.substack.com · linked in 2025-08-08
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
Public source linked by TUMopen.substack.com · linked in 2025-08-08
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.

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