Published in TUM
The shoe-sponsor rankings
TUM linked Seth LaReau’s Trail Waves rankings featuring Hoka, Nike ACG and Adidas Terrex. Rankings were the author’s analysis, not this directory’s endorsement.
Publication / media
Trail Waves
Newsletter
Trail Waves is Seth LaReau’s newsletter about the business, economics and culture of trail and ultrarunning. Its articles use financial analysis, interviews and essays to examine the sport’s industry.
5 TUM reports · Published coverage below
Publication history
Coverage over time
5 editorial issues
Distinct issues per publication month. Each issue counts once.
Jul 2024Peak 2Nov 2026
Monthly editorial issue counts: Jul 2024: 0; Aug 2024: 0; Sep 2024: 0; Oct 2024: 0; Nov 2024: 0; Dec 2024: 0; Jan 2025: 0; Feb 2025: 0; Mar 2025: 0; Apr 2025: 0; May 2025: 0; Jun 2025: 0; Jul 2025: 0; Aug 2025: 0; Sep 2025: 0; Oct 2025: 0; Nov 2025: 0; Dec 2025: 0; Jan 2026: 0; Feb 2026: 0; Mar 2026: 0; Apr 2026: 0; May 2026: 2; Jun 2026: 0; Jul 2026: 0; Aug 2026: 1; Sep 2026: 1; Oct 2026: 1; Nov 2026: 0.
Sponsor mentions, repeated links and polls are excluded. Credits within editorial items may count. Read the supporting timeline ↓
In The Ultra Minute
Newest first
Published in TUM
A prize-purse debate
TUM linked Seth LaReau’s Trail Waves essay about incentives around Run Rabbit Run’s announced future prizes and competing championships.
Published in TUM
Trail Waves reviews UTMB storylines
TUM linked Trail Waves’ bracket of storylines and its selection of Mediapart’s reporting on finances and transparency.
Published in TUM
Seth LaReau examines the business case for SATISFY x adidas
TUM linked Seth LaReau’s Circle Pit business analysis published in Trail Waves.
Published in TUM
Trail Waves compares race broadcasting
Trail Waves compared Cocodona’s long livestream with the lack of a Canyons 100K broadcast. The viewership figures and comparison remain attributed media commentary.
Repeated links & other mentions (2)
Repeated link
Prior-issue link highlight
The October 9 most-viewed module highlighted Seth LaReau’s shoe-sponsor rankings in Trail Waves from the preceding issue.
Repeated link
Prior-issue link highlight
The most-viewed module linked earlier coverage. This is a repeated link, rather than new reporting.
Connections
Author of the linked prize-purse essay
Seth LaReau
TUM linked Seth LaReau’s Trail Waves essay about incentives around Run Rabbit Run’s announced future prizes and competing championships.
SourceSources & notes
Dated TUM coverage
Source publication and event dates are shown separately.
Reported 2026-05-23
Seth LaReau examines the business case for SATISFY x adidas
TUM linked Seth LaReau’s Circle Pit business analysis published in Trail Waves.
TUM · May 23, 2026Facts above link directly to their sources. Published TUM dates and public-source check dates describe different things.
Public background sources checked October 23, 2026. The selection contains 127 published issues.
- Trail Waves / Seth LaReau Public page inspected October 23, 2026; publication time not established. · Checked Oct 23, 2026
Public background & sources Checked October 23, 2026
Background context from one original public source. TUM’s dated reporting appears below.
This is a limited background snapshot, checked October 23, 2026. Source publication dates and event dates are shown separately.
Links preserved from TUM coverage
- Published TUM issueThe Ultra Minute · October 9, 2026
The published Kodiak preview. Plans and start lists are kept in their dated context.
- Published TUM issueThe Ultra Minute · 2026-10-06
Canonical published article; authority for what readers saw.
- Public source linked by TUMtrailwaves.substack.com · linked in 2026-10-09
Exact destination preserved from the published item. Supports the item’s original attribution; not a claim that its current state was freshly checked.
- Published TUM issueThe Ultra Minute · 2026-10-02
Published article, 2026-10-02T20:38:26Z. Archived published text is pinned to canonical main 0b95fbf3ae3a.
- Public source linked by TUMtrailwaves.substack.com · linked in 2026-10-02
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2026-09-29
Published article, 2026-09-29T16:37:34Z. Archived published text is pinned to canonical main 0b95fbf3ae3a.
- Published TUM issueThe Ultra Minute · 2026-08-31
Published article, 2026-08-31T22:17:17Z. Archived published text is pinned to canonical main 032eba22cd61.
- Public source linked by TUMtrailwaves.substack.com · linked in 2026-08-31
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2026-05-23
Published article, 2026-05-23T10:30:56.006Z. Public original captured at 2026-10-23T01:32:51.615Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMtrailwaves.substack.com · linked in 2026-05-24
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.
- Published TUM issueThe Ultra Minute · 2026-05-09
Published article, 2026-05-09T03:46:46.214Z. Public original captured at 2026-10-27T18:56:10.728Z and projected to reviewed article text; no publishing-repository text pin is claimed.
- Public source linked by TUMtrailwaves.substack.com · linked in 2026-05-09
Exact public destination in the published item. The archived TUM issue establishes the historical attribution; this is not a fresh verification of the destination’s current content.